Ellure – Our Story

 

Ellure was born in 2024 in Delhi with a simple, heartfelt belief: women deserve clothing that tells the truth about how it’s made, who made it, and why it matters. We exist to slow down, to honor craft, and to create one-of-a-kind pieces that carry intention, not excess.

Ellure began when our founder, Tiksha, imagined a space where community would come first. Made by a woman, inspired by women, we design in conversation with real lives careers built from scratch, mornings that start before sunrise, celebrations that feel like home. Our drops are limited and deliberate, because beauty deserves time.

What we stand for

• You, first. Every Ellure piece is meant to make its wearer feel seen, confident in her skin, at ease in her movement, and powerful in her choices. You’re never a number; your feedback shapes what we make next.

• Made with care. We produce slowly and ethically, working closely with trusted partners to ensure fair processes at every step. Transparency isn’t a headline for us, it’s a promise we live by.

• A place for every body. We currently offer sizes XS–XL and are actively expanding. As we grow, so will our size range, because community leaves no one at the margins.

• Pieces with a pulse. Our garments are limited because they’re crafted, not churned. Each drop is small, considered, and designed to be kept – worn, reworn, loved, and lived in.

Our promise

We will always choose honesty over shortcuts, people over pace, and quality over quantity. Ellure is more than a label, it’s a circle of women who build one another up, stitch by stitch, story by story. If something moves you, tell us. If something could be better, tell us. This brand grows with your voice.

Welcome to Ellure. Come as you are. Leave a little brighter.